Craveworthy Brands has a new addition in its robust portfolio, Sigri Indian BBQ ("Sigri"). This strategic acquisition comes on the heels of Craveworthy introducing additional emerging concepts over the past year or so such as Dirty Dough and Soom Soom Mediterranean along with virtual brands like Lucky Cat Poke Co., now totaling 12 brands under its umbrella.
The Company will infuse its proven operating procedures, creative marketing strategies and dedicated finance processes to optimize restaurant operations and elevate Sigri's presence nationally through a strategic franchise growth plan. Founded in New Jersey and currently operating at two locations in Newarkand North Brunswick, Sigri's menu features a tantalizing array of carefully crafted and prepared meats, veggies and freshly baked naan served in a variety of bowls or Kothi rolls.
"With a growing appetite for high-quality ethnic concepts like Indian barbecue, we see remarkable potential for Sigri's expansion throughout the country. Sigri's authenticity and innovative service model truly marks the brand as a pioneer in this fast-casual category," said Gregg Majewski, CEO and Founder of Craveworthy Brands. "Embedding the Craveworthy team along with our systems and processes into the concept will fuel a new era for Sigri. It's undoubtedly a growth concept that truly complements the brands in our portfolio."
Sigri Indian BBQ reimagines the historic art of clay stove cooking, centering its authenticity around the rich tradition of North Indian cooking using the 'sigri.' This distinctive culinary style is the essence of Sigri's warmth and bold flavors, served in an artful presentation of fresh and real ingredients. Founded by the brand's visionary, Jagat Parikh, and guided by the expertise of the renowned Chef Aarthi, famous for her innovative fusion of traditional Indian techniques fused with modern culinary practices, Sigri Indian BBQ promises an approachable and authentic dining experience in a quick serve setting.
"Craveworthy Brands is introducing a new and exciting chapter to Sigri. Gregg has been an inspiration to me, having collaborated with him for over six years," said Parikh. "When I first founded the brand in 2015, my vision was to introduce fresh and authentic Indian flavors in the U.S., starting with New Jersey. Our brand is not only unique in concept but also in our wide range of diverse, customizable and handcrafted menu items created by the renowned Chef Aarthi. Now, we are thrilled to have the opportunity to introduce Sigri to new markets and guests."
Learn more about Sigri Indian BBQ here.