Craveworthy Brands' ("Craveworthy") beverage concept, Gregorys Coffee, is taking its newly launched franchise program on the road from April 7-9, 2026.
Following strong early interest from experienced multi-unit entrepreneurs, qualified owner-operators and strategic investors, the Brand is introducing a series of franchise open house events across key East Coast markets.
Each stop on the tour offers an opportunity to step inside the Gregorys experience, from its specialty coffee program to its sleek coffee shop formats and its streamlined operations.
Founded in Manhattan in 2006 by Gregory Zamfotis and his family, Gregorys Coffee started with a core belief: good coffee, good food and good people fuel the everyday hustle and grind. What began as a neighborhood coffee house has grown into more than 50 locations nationwide, earning a loyal following of “Gregulars” through a quality-first mindset rooted in pure craft, hospitality and community.
Gregorys has spent 20 years intentionally refining its business model in one of the most competitive markets, building consistency across every touchpoint – from small-batch coffee roasted through its NYC roastery to seasonal menu innovation that keeps guests coming back throughout the day. Each coffee shop is designed to feel personal, serving as a daily ritual and a true “third place” beyond home and work.
Gregorys’ franchise opportunity is backed by Craveworthy, a multi-brand franchisor and full-stack hospitality platform supporting operators in restaurant ownership.
Through the program, franchisees gain access to industry leaders and deep expertise across real estate, training, operations, supply chain, culinary, marketing and technology. Built through scaling both emerging and legacy brands, Craveworthy’s infrastructure provides Gregorys operators with a proven playbook for sustainable growth.
“As we franchise Gregorys, we’re looking to partner with entrepreneurs who see real opportunity in a brand fueled by consistency, culture and community,” said Samuel Stanovich, SVP of Franchise Leadership at Craveworthy. “This tour gives us the chance to connect face-to-face, explore the coffee experience together and share how Gregorys has become a scalable concept in America’s favorite category.”
Gregorys’ franchise growth is focused on high-density, high-opportunity areas where coffee is part of the daily routine, including urban neighborhoods, commuter hubs, college towns and lifestyle centers on the East Coast.
Interested operators can find the upcoming franchise open houses below and confirm their attendance here.