QSR Magazine - Until 2022, there had never been a fast-casual restaurant to win a “best wing sauce” category at the annual National Buffalo Wing Festival in Buffalo, New York. That changed when Wing It On! secured the top prize for the traditional medium sauce category in September 2022.
Wing It On!’s best-in-class wing sauces are part of the reason why Craveworthy Brands purchased the brand with intentions of scaling it. “That gave me proof of concept,” Craveworthy Brands CEO Gregg Majewski says. “Usually you see mom-and-pop restaurants win in contests like that. Wing it On!’s sauce is that much better than other brands trying to grow out there. I knew we could build a Craveworthy type of experience with it.”
The Wing It On! menu also features chicken sandwiches, tenders, dumplings, french fries, and more. All of the food is built to travel—Wing It On! boasts up to 90 percent off-premises orders at its stores.
Wing It On! fit the Craveworthy Brands playbook not just because of its mouth-watering food, but also due to the wing category’s white space. Majewski calls it out: his goal is to give Wing It On! all the resources it needs to grow into the second-biggest brand in the category.