At Wing It On!, we are not just delivering the ultimate Buffalo wing experience—we are bringing a winning mentality to everything we do. From our small, efficient footprint to our relentless drive to ensure franchise partners have tools to succeed, Wing It On! is the right brand for first-time entrepreneurs or experienced operators who want to dominate the wing game.
Wing It On!’s journey started with a humble 765 square-foot location in Waterbury, Connecticut, and even now, its locations manage an average size of 1,200 to 1,600 square feet. We are always focused on helping keep costs low, but overall impact high.
"When you talk about initial investment, it's going to be very affordable to a first-time franchise partner,” said Co-Founder and Brand President Matt Ensero. “We're bringing a world-class Buffalo wing experience into a small footprint.”
By minimizing overhead, franchise partners can prioritize attention on what matters most —guest engagement and building their customer base. Our goal is to make each Wing It On! location a wing nut-favorite in the local communities we serve across the U.S.
At Wing It On!, we do not just hand over a franchise and send partners on their way. We have developed what we like to call a “Chicken Champ Playbook,” which includes detailed operational guides, technology insights and marketing strategies. It is everything franchise partners will need to thrive.
"We have all the tools that anybody's going to need to succeed in this industry, backed by a bunch of wing nuts who are there to hold your hand and help you day by day.”
You are never left alone at Wing It On!—we are in your corner, supporting your business at every turn.
We are incredibly proud to have created a way to bring an authentic Buffalo wing experience, built for today’s restaurant landscape.
"We truly have a team that’s passionate about the industry—not just the wings and the product—but everything that goes into formulating and bringing a great restaurant to market,” added Ensero.
Wing It On! offers potential partners the chance to take charge and be champions in their market with the support of a brand built to fight. We provide the full package—an unbeatable product, a lean setup and a winning team by your side from day one.
Now is the perfect time to discover why Wing It On! is a proven concept and how entrepreneurs can make their mark in the wing game. Ready to learn more? Learn more about our franchise opportunities here and reach out to franchising@craveworthybrands.com.