Craveworthy Brands has launched the highly-anticipated franchise program for award-winning concept, Taim Mediterranean Kitchen, in the $33 billion culinary segment (IBISWorld.)
Known for its authentic Mediterranean flavors, better-for-you ingredients and customizable menu, Taim is opening the door to owner-operators ready to bring one of the most in-demand global cuisines to their communities across the U.S.
Taim was founded in New York City’s West Village in 2005 by a two-time Food Network champion and has since grown to 14 locations across major markets including New York, Chicago and Washington D.C. As one of the only Mediterranean brands of its size and caliber offering franchise opportunities, Taim stands out as a fresh option in a thriving category.
“There’s clear untapped franchise potential in this space, and we’re moving fast to meet it,” said CEO and Founder of Craveworthy, Gregg Majewski. “The Mediterranean segment continues to grow, but there’s still massive opportunity for a concept like Taim – one that’s rooted in culture, delivers operational finesse and has broad appeal. We’ve built a platform that lets partners grow with confidence, and Taim is the kind of brand that will win.”
Mediterranean cuisine continues to gain traction as one of the fastest-growing segments in fast casual, with a 10.2 percent increase in consumer demand year-over-year as of the first quarter in 2025, according to recent Technomic data. Taim is well-positioned to meet this demand, offering an authentic menu that caters to a range of dietary needs, including vegetarian, vegan, gluten-free and halal, while maintaining a vibrant and craveable flavor profile that appeals to a wide guest base.
The brand’s most recent menu additions, including Beef and Lamb Shawarma, Baharat-Spiced Pita Chips, Roasted Mushrooms and a rotating lineup of craft beverages, reflect its commitment to culinary authenticity, innovation and inclusivity. Each item is thoughtfully developed to celebrate Mediterranean tradition while giving guests even more flavor-forward options to personalize their dishes.
Taim’s initial franchise growth is focused on key East Coast and Midwest regions such as D.C., Delaware, Illinois, Maryland, New Jersey, New York and Pennsylvania. The program is open to experienced restaurant entrepreneurs, multi-unit franchise partners and qualified, dedicated owner-operators who want to be part of a value-driven brand that connects with today’s consumer.
Through the franchise program, Taim partners gain access to Craveworthy’s end-to-end support infrastructure, including streamlined supply chain solutions, in-depth training processes, creative marketing strategies, full-stack tech integration and expert operational guidance, all designed to enable scalability and long-term success.
“When people think of Mediterranean fast casual, they think of real flavor, variety and quality,” added Chief Business Officer of Craveworthy, Josh Halpern. “Taim brings all that to the table, plus a strong brand story, authentic culinary edge and a path for entrepreneurs to tap into one of the most up-and-coming segments in food.”