Interview with Craveworthy Brands’ VP of Culinary and Supply Chain Becca McIntyre on The Full Comp Podcast with Josh Kopel about her extensive experience in corporate restaurant operations, her unique ability to balance culinary creativity with operational efficiency, and her role in developing innovative menu items for Craveworthy Brands.

Key Takeaways

The Power of Balancing Creativity and Logistics
LTOs as a Strategic Tool Beyond Sales
Adapting to Trends While Staying Authentic

Becca McIntyre, Craveworthy Brands' VP of Culinary and Supply Chain, speaks with Josh Kopel on the Full Comp Podcast about her extensive experience in corporate restaurant operations, her unique ability to balance culinary creativity with operational efficiency, and her role in developing innovative menu items for Craveworthy Brands. She emphasizes the importance of consistency in operations, strategic LTOs, and leveraging digital marketing to enhance brand awareness and customer engagement.

The Power of Balancing Creativity and Logistics

Becca McIntyre stresses the importance of balancing creativity and operational feasibility in menu development. She explains that while innovative ideas are critical, their execution must align with the realities of supply chain logistics, cost constraints, and restaurant capabilities.

“It’s great to have insanely cool ideas, but if you can’t execute them or you can’t get the product, it doesn’t matter what you actually want to do,” she says. This balance allows her to not only create craveable dishes but also ensure their consistency and profitability system-wide, making her role a unique blend of culinary artistry and practical operations.

LTOs as a Strategic Tool Beyond Sales

Becca sees Limited-Time Offers (LTOs) as a versatile tool to achieve more than just immediate sales. They can drive brand awareness, test guest preferences, and even provide a platform for marketing buzz, as seen with creations like the sriracha pop rock wings.

“LTOs can be used in multiple different ways. Sometimes you need something to talk about, or you’re rolling them out constantly to see what your guests like,” she explains. Even a "failed" LTO can have strategic value, as it helps define what customers won’t respond to, saving the company from costly long-term missteps.

Adapting to Trends While Staying Authentic

When creating menu items, Becca highlights the importance of blending innovation with familiarity to make guests comfortable trying new flavors. She notes that trends like simple, recognizable ingredients are gaining traction, stating, “People don’t feel like they want to risk their money ordering something that they might not like.”

By giving nostalgic favorites a modern twist, such as incorporating kimchi into a quesadilla, she creates offerings that feel fresh while still being approachable. This approach ensures each brand stays relevant to trends without losing its unique identity, fostering both guest loyalty and excitement.

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ABOUT BECCA MCINTYRE:

Becca McIntyre is the Vice President of Culinary & Supply Chain for Craveworthy Brands, bringing decades of experience in leading menu innovation and operational strategy for multi-unit restaurant brands. She oversees the ideation and execution of all Craveworthy menus, developing craveable core offerings and limited-time features. Becca also leads the brand’s supply chain efforts, managing sourcing, contracting, inventory, and vendor partnerships to ensure seamless operations.

Previously, Becca spent seven years in leadership at Genghis Grill and held key roles with TGI Fridays and Ignite Restaurant Group, supporting Brickhouse Tavern + Tap. Her expertise includes taking new restaurant concepts from ideation to successful market entry, optimizing menus, branding, storytelling, and food styling to create standout dining experiences.

About Craveworthy Brands

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands. Craveworthy Media is Majewski’s gift back to the industry that has given him so much. The goal of Craveworthy is to inspire the up and coming industry leaders by providing important information, stories, and insights from titans past and present.

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Room for Seconds is produced and published by Cali BBQ Media on behalf of Craveworthy Brands

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Becca McIntyre: Culinary Mastery and Innovation at Craveworthy Brands