Justin Egan on The Full Comp Podcast: Crafting Success Through Strategic Messaging

Interview with Justin Egan on The Full Comp Podcast with Josh Kopel about creating a marketing ethos, partnering with Craveworthy Brands, and the importance of the right message in marketing.

Key Takeaways

Creating a Marketing Ethos
Partnering with Gregg Majewski and Craveworthy Brands
The Importance of Messaging in Marketing

Justin Egan, co-founder of Wing It On!, speaks with Josh Kopel on the Full Comp Podcast about secrets behind building a standout brand in a crowded market. Justin shares how he and his co-founder Matt Ensero prioritized clear, consistent messaging to differentiate their brand from competitors. Egan breaks down the strategic steps that helped Wing It On! thrive in the competitive world of fast-casual dining.

But the story doesn't end there—Egan discusses how partnering with franchising expert Gregg Majewski and Craveworthy Brands unlocked new opportunities for growth. The conversation covers everything from crafting an emotionally compelling brand story to the importance of strategic partnerships when scaling a business.

Creating a Marketing Ethos

Justin Egan, co-founder of Wing It On!, has always been driven by a strong belief in the power of messaging. When building the brand, Egan and his partner Matt Ensero knew they had to find a way to stand out in a crowded market. They committed to experimenting with various marketing channels and platforms, consistently refining their message until it hit the right note with their audience. This relentless focus on clear, consistent messaging was key to differentiating Wing It On! from the competition.

"There's no silver bullet," Egan explains. "You have to experiment with paid social advertising, be diligent with your social media, and keep pushing that same message over and over again. Even when it feels like you're a broken record, chances are most people haven’t heard it yet."

Partnering with Gregg Majewski and Craveworthy Brands

The next phase of growth came when Egan and Ensero partnered with restaurant and franchising expert Gregg Majewski and Craveworthy Brands. Recognizing that to scale the business they needed more than just financial backing, Egan sought out a partner who could also provide strategic guidance.

“We needed someone to help us see around corners,” Egan recalls. "It was an easy decision, knowing that Majewski could open doors we couldn't have accessed on our own.”

Partnering with Majewski wasn’t just about securing the resources for expansion; it was about aligning with a visionary leader who could help them unlock new opportunities. The partnership came at a pivotal time, as Wing It On! had thrived through the pandemic and was primed for rapid franchise growth.

The Importance of Messaging in Marketing

A critical part of Wing It On!'s ongoing success is Egan’s emphasis on honing the right message before engaging with the vast array of marketing tools available. He is a firm believer that a well-crafted, emotionally resonant message is the key to success.

"You can partner with amazing digital marketers, but if your story isn’t sharp, you're wasting money," he warns. "The most strategic tactic is to get your messaging right, make sure it's hitting emotional hot buttons, and ensure it's relevant."

For Egan, nailing the brand’s story first has been the foundation for all of Wing It On!’s marketing efforts, ensuring that every tactic, from email campaigns to social media, is a direct reflection of the brand’s core values and resonates with their audience.

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About Justin Egan

As an experienced Marketing Executive and Co-founder of Wing It On!, Justin Egan has established a reputation as a highly regarded creative collaborator. His passion lies in working with other visionaries to achieve relevant outcomes devoid of ego. Serving as the Vice President of Marketing for Craveworthy Brands, Egan is tasked with initiatives essential for company launches in various departments, including Franchise Development, Branding, Business Development, and Investor Relations. Egan is the marketing genius mind behind the “Chicken Like a Champ!” brand strategy.

About Gregg Majewski

About Craveworthy Media

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands. Craveworthy Media is Majewski’s gift back to the industry that has given him so much. The goal of Craveworthy is to inspire the up and coming industry leaders by providing important information, stories, and insights from titans past and present.

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