Craveworthy Brands and Taffer's Tavern, one of the first full-service pub franchises founded by award-winning hospitality expert, author, and "Bar Rescue" television host and executive producer Jon Taffer, have established a strategic joint venture to unlock new growth opportunities and further elevate the brand experience nationwide.
Built on a mutual commitment to putting people first, the partnership mixes Craveworthy's proven expertise in restaurant growth with Taffer's star-powered market presence to propel its operations and create a bold, joint vision for the future of hospitality. The full-service concept joins Craveworthy's diverse lineup of 17 brands, alongside its recent additions Ndamukong Suh's Kinnamōns and Shaquille O'Neal's Big Chicken.
Taffer's Tavern is the quintessential modern-day tavern: a warm, inviting gathering place where old friends can reconnect, and new memories are made. Designed with the charm of traditional 'Old-World' pubs and built for today's dining experiences, Taffer's redefines comfort food and favorite classic cocktails through innovation, flavor, and unmatched hospitality.
The pub franchise also features a "fast-craft" cocktail program, marrying advanced mixology techniques with social-forward presentation to create a high-class beverage experience. Signature cocktails are thoughtfully balanced and visually stunning, backed by a curated liquor list that celebrates both national favorites and regional distilleries. Guests can enjoy a floor-to-ceiling bar stocked with local beer selections, perfectly poured drafts and a wine program tailored to market preferences.
In addition to its focus on strengthening restaurant operations, Craveworthy will continue to scale the company's national footprint through a franchise program rooted in a hospitality-first approach, culinary innovation, and operational ease. With proven systems, advanced technology, and a streamlined model, the brand presents a compelling opportunity for other experienced restaurant operators and aspiring entrepreneurs looking to enter the industry.
Craveworthy is rooted in operational excellence, and when it comes to standout operators in the bar space, few are more respected than legend Jon Taffer. Blending a modern take on the traditional tavern with a low-overhead design and an exceptional guest experience, the concept is backed by Taffer's Tavern's proven track record and Craveworthy's industry-leading support.
Leadership Commentary
"When you meet people who care as deeply about hospitality as you do, you know there's something meaningful cooking. We believe great operations are at the core of Craveworthy's success and when it comes to top-tier operators in this space, no one stands out more than Jon Taffer," said CEO and Founder of Craveworthy, Gregg Majewski.
Majewski continued, "We're proud to welcome a brand that shares our passion and commitment to cultivating the best-in-class restaurants, paired with a modern approach to growth. That's what drives us, and that's why this feels like such a natural fit."
"Hospitality isn't just a business — it's personal," said Taffer's Tavern founder, Jon Taffer. "After more than 40 years and hundreds of concepts, I created Taffer's Tavern to connect with people at a deeper level — through food, beverage, and environment. That's why partnering with Craveworthy makes so much sense. We share a passion for great food and beverage, exceptional service, and building systems that truly work for operators."
Taffer added, "With their support and creativity behind us, Taffer's Tavern is positioned to grow faster, smarter, and with the kind of integrity that defines a world-class brand. My entire career has been built on empowering operators to deliver unforgettable experiences to their guests — and that's exactly what this partnership is all about."
"We always open our doors to concepts that put people at the center of their business, and this one just clicked. It has the kind of true heart, soul, and opportunity that makes it a dream business for entrepreneurs. It's the kind of brand that makes you proud to build with," said Craveworthy's Chief Business Officer, Josh Halpern.
Halpern concluded, "Our goal has always been to deliver brands that stand out and systems that make ownership achievable. This joint partnership blends personality, performance, and potential in a way that's rare in full-service dining. We're excited to help others bring this vision to life in their own communities."