Interview with Dr. Kathy Glosser on the FranchiseU! Podcast about empowering teams with compassion, franchising as the American dream, and consistency in training and culture.
Key Takeaways
Empowering Teams with Compassion
Gregg Majewski has a number of franchises and concepts under the Craveworthy Brands umbrella. He relies heavily on his team being aligned in beliefs and empowers them to make decisions in his absence.
Franchising: The American Dream
Creating generational wealth is a goal for much of the American population. One of the ways to do that is entrepreneurship, namely franchising. Majewski says franchising was created for that purpose and continues to be so.
Consistency in Training and Culture
With so many franchises and locations across the country, consistency can be difficult to maintain. Craveworthy Brands, however, achieves consistency by pouring back into the stores, calibrating training, and holding managers accountable.
Majewski attributes Craveworthy Brand’s meteoric success to an exceptional team that aligns with the company's vision and values. He believes strongly that the most important role of leadership is setting a clear vision and empowering the team to act decisively.
“You have to have absolutely incredible people that you can believe in and that believe in the way that you do things.” says Majewski. “I surround myself with people that believe the same things that I believe and that they have the same philosophy, but more importantly, the same heart that I do.”
The heart and soul of Craveworthy Brands is Majewski’s commitment to franchisee success, providing essential tools and support to help them avoid common industry pitfalls. He highlighted the importance of human interaction and hospitality in the restaurant business, particularly in the QSR sector.
He views franchisees as partners and values learning from their innovative ideas, and his proudest achievements come from helping others grow into successful leaders, specifically since franchising, for Majewski, is the American dream.
“It was supposed to be a way for people to get into and create generational wealth or have a business of their own that they could operate without having to create it.” says Majewski. “This was the great part of this industry, creating that American dream.”
Maintaining consistency is crucial, and Craveworthy Brands achieves it by investing in stores, training, and accountability.
“You just have to be consistent across that board all the time and give them the tools and then hold them accountable to those tools.”
Gregg Majewski's insights commitment to mentorship and consistency underscores the core values driving Craveworthy Brands' growth and customer satisfaction.
Episode Links:
About FranchiseU! Podcast
FranchiseU! offers education and inspiration to individuals involved in or contemplating careers in franchising. This podcast is produced by the Yum! Center for Global Franchise Excellence at the University of Louisville. The Center aims to empower communities by helping them create and sustain generational wealth through the franchising business model.
FranchiseU! is hosted by Dr. Kathy Gosser. Dr. Gosser became a part of the College of Business faculty in 2019. Prior to her tenure at UofL, she dedicated 35 years to YUM! Brands, where she held the positions of Director of Learning & Organizational Development and Chair of the KFC Foundation. She holds a PhD in Educational Leadership and Organizational Development from the University of Louisville, an MBA from UofL, and a BA in Journalism from Indiana University.
About Gregg Majewski
Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands.
- Gregg Majewski Instagram
- Craveworthy Brands Instagram
- Craveworthy Online
- Gregg Majewski LinkedIn
- CRAVEWORTHY FRANCHISING
- CRAVEWORTHY BRANDS
- INVEST IN CRAVEWORTHY
NOMINATE A GUEST
Do you know someone who would be great on this show? Let us know by emailing us EMAIL or sending a DM on social media @craveworthybrands
SIGN-UP FOR CRAVEWORTHY UPDATES – https://www.craveworthybrands.com/contact-us
SUBSCRIBE TO THE SHOW – https://www.youtube.com/@CraveworthyBrands
Produced by Cali BBQ Media | Engage with Cali BBQ Media
“Every business needs to be a media company”