Craveworthy Brands' gourmet, indulgent stuffed cookie brand Dirty Dough™ has recently teamed up with the NERDS® Candy brand to unleash a sweet and colorful cookie, featuring tangy and crunchy NERDS® candy.
The new “NERDS® Sugar Crush” cookie is part of a limited-time licensed collaboration with the iconic candy brand. Available through June 19, and returning for another week-long run in August at over 65 Dirty Dough™ locations nationwide, the cookie is a multi-sensory experience with varying textures and flavor.
Paired with Dirty Dough™’s gooey, stuffed cookie center and packed with crunchy, sweet NERDS® candy, it features a sugar cookie base that is filled with vanilla crème, topped with vibrant pink frosting and sprinkled with NERDS® Rainbow Candy.
“With consumers rediscovering classic treats reimagined in bold, indulgent ways, the mix of NERDS® candy and Dirty Dough™ was a natural match, said Sarah DeVore, head baker at Dirty Dough™. “Our gourmet cookies are known for their indulgent, stuffed centers, and NERDS® candy adds a playful, crunchy twist to it.”
Dirty Dough™ has quickly become a consumer-favorite across the U.S. Each cookie features layers of decadent fillings, sweet additions and unique flavor combinations. With a weekly rotating menu, Dirty Dough ™crafts limited-time creations alongside signature favorites, all backed by a mission to focus on what is inside.
“It’s the perfect balance of texture, fun and creativity. And a great example of how we continue to push boundaries with limited-time flavor drops and bold innovation.” added DeVore.