Gregorys Coffee is elevating its innovative menu with an elemental new offering: Protein Buzz, a plant-based protein coffee drink designed to keep Gregulars fueled through their busiest days.
The new beverage is crafted in collaboration with global protein leader, Nuzest, known for its mission to make wellness accessible through clean, plant-based nutrition, and officially launched at all Gregorys cafés nationwide on September 24, 2025. As the first of Gregorys’ protein coffee creations, Protein Buzz embodies everything the brand stands for: bold flavors, purposeful innovation and community connection, capturing the excitement and anticipation of its guests.
Protein Buzz includes 18 grams of plant-based protein and a clean ingredient lineup, including cold brew, Nuzest Clean Lean Protein (Vanilla), peanut butter, coconut water and date syrup. With its creamy texture and nutty flavor, Protein Buzz supports the hustle of Gregorys’ guests, showing that great taste and functional nutrition can go hand in hand. The coffee features a clean ingredient line, protein, electrolytes and is fully plant-based.
“From the very beginning, Gregorys has been focused on fueling people who hustle hard and expect the best,” said Gregory Zamfotis, Founder and Brand President of Gregorys Coffee. “Protein Buzz reflects that vision, combining functionality, flavor and quality in a way that supports our guests’ lifestyles. It’s a drink designed to power you through the moments that matter most.”
Built on Gregular Demand, Crafted for Functionality
Protein has moved beyond a fleeting trend to become an essential part of daily routines. Google Trends shows interest in protein has doubled over the past five years, while a recent Gregorys guest survey revealed that 41 percent of consumers consider protein content a top priority when choosing food and beverages.
Protein has always had a home at Gregorys – a 16-ounce whole milk latte naturally delivers 12 grams of protein, proving that coffee and protein have long been the perfect pair. With Protein Buzz, Gregorys is taking this pairing further, offering a plant-based option thoughtfully made for guests seeking convenience without compromise. Unlike traditional modifiers, Protein Buzz is handcrafted to perfectly balance bold coffee flavor with plant-based protein power.
A Partnership Rooted in True Purpose
Nuzest’s story began in 2005, when the brand’s Founder Trevor Bolland’s daughter was diagnosed with Multiple Sclerosis (MS) at just 22. Seeking ways to improve her quality of life, Trevor explored the role of nutrition and lifestyle, ultimately launching Nuzest in 2012 with a mission to prove that good nutrition can change lives.
This shared commitment to quality and purpose is what first drew Zamfotis to Nuzest. For three years, Gregorys has exclusively used its Clean Lean Protein in Gregorys’ smoothies – a trusted choice for Gregulars seeking plant-based nutrition. With Protein Buzz, that collaboration takes center stage through one of the world’s most beloved rituals: coffee.
"At Nuzest, our mission has always been to make good nutrition simple, accessible and enjoyable. Partnering with Gregorys Coffee to create Protein Buzz brings that vision to life in a way that feels natural, by combining the daily ritual of coffee with the clean, plant-based protein people are looking for,” said Co-Founder, Monique Bolland Barge. “We’re proud to collaborate with Gregorys to offer a drink that not only tastes amazing but also supports the energy and wellbeing of their guests with our Clean Lean Protein."
Celebrate National Coffee Day With Free Buzz
To celebrate the launch and National Coffee Day on September 29, 2025, Gregorys and Nuzest are treating guests to a free, full-size Protein Buzz on the coffeehouse. Guests can redeem their complimentary drink by entering promo code “GAINS” in the Gregorys Coffee app. New users can download the app and sign up anytime to take advantage of the offer.
“Coffee is more than a beverage. It is a ritual, a part of the day that’s cherished. Coffee is something that brings people together. The beauty of the liquid gold we call coffee is that it tastes incredible, nourishes your soul and provides natural energy to drive you forward all in one shot,” Zamfotis concluded.
Founded in 2006 in Manhattan, Gregorys Coffee has grown from a single neighborhood café into a culture-defining brand known for craft, community and connection. From scratch-made pastries and rotating limited-edition coffees roasted fresh in its NYC roastery, Gregorys places as much emphasis on good food and good people as it does on good coffee.
With more than 50 locations across the U.S., the brand continues to grow its community of loyal “Gregulars” while staying true to its mission: serving communities that hustle hard, expect the best and care deeply about quality.